In fact, no one knew or cared about such things. Veterinary professionals of a certain era were once taught just to get it done, and worrying about emotional fallout wasn’t even a consideration. Today, the standard line ought never to be “just get the job done,” even if the pet is petrified. Only 6 years later, a relatively short time in veterinary medicine, Fear Free came along at the right time, exceeding expectations, even of its founder. Also, today’s pet parents want explanations for everything and, as 1 example, don’t want you disappearing with the pet in the “dreaded back” without a reasonable explanation. Understanding the stress level of clients coincides with the escalating stress level of their pet (and vice versa).
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